The real shop
Imagine you are in a convenience store such as Sainbury’s and you are looking for batteries. Where do you start to look for them? Kitchen supplies, the area where the stationary is, where could they be? Where the garbage bags are? You might walk around for a while and then ask a sales [...]
Usability and e-commerce Part 1: Navigation and Homepage
Benefits of Good Branding
Consistent and targeted brand communication in all communication channels strengthens trust in the company and increases the brand’s value.
The more the branding strategy is in accord with the corporate identity, the stronger the brand will be reinforced with the target group in the long run. By focusing on brand essentials, unnecessary wastage can be avoided [...]
Benefits of Good Usability
Usability increases the success of your website since it focuses on the expectations and needs of your target groups and fulfils certain standards and success criteria.
Fulfilment of expectations
It happens rather frequently that websites are a direct reflection of internal company structures, since the website creators are themselves very familiar with the topics. As a result, [...]
Installing a husband
Dear Tech Support,
Last year I upgraded from Boyfriend 5.0 to Husband 1.0 and noticed a
distinct slow down in overall system performance, particularly in
theflower and jewelry applications, which operated flawlessly under
Boyfriend 5.0.
In addition, Husband 1.0 uninstalled many other valuable programs,
such as Romance 9.5 and Personal Attention 6.5 and then installed
undesirable [...]
Personalized start pages: Why I fulfil my information needs otherwise
Have you heard of those great Web sites, so called “Personalized Start Pages”, which will make life so much easier? There was a big hype starting in 2005, and almost all the big portals and news providers jumped on the band wagon – now we can see more failures.
The idea behind the concept sounds [...]
Cultural differences: British versus German Web site content and wording
Let’s assume business is going well and it is time for expansion. So, let’s simply translate our Web site and go live. This approach might seem logical and the most cost-effective.
However, deciding about which content should go on a site should not only be a matter of translation. Content also needs to meet your [...]
Book review: The Brand Gap by Marty Neumeier
Subtitle: How to bridge the distance between business strategy and design.
This is one of my all-time favourites. Why? It’s a fantastic, quick read packed with insights and full of wisdom on what branding is all about. I think it’s a great read for anybody involved in selling a service, product or idea. [...]
What happens to your brand when you don’t focus
It is so true. I have been sitting in meetings like that myself. This happens often, when too many have a say. Then you start compromising and compromising and adding and adding and loosing focus. You never can please everybody.
In the end it is one big wishy washy about everything and nothing.
You want to stand [...]