Veröffentlicht am: 17. August 2010

www.fuellhaas.com

Warum nicht mehr aus den bestehenden Technologien machen? Viele gestalterische Ideen und User Interfaces liessen sich auch mit bestehenden Technologien realisieren. Klar, das streicheln und swipen auf dem iPad macht Spass. Doch auch bestehende Seiten könnten ihre Usability und User Experience verbessern. Joy of Use wurde nicht erst mit dem iPad erfunden. Die meisten Softwareoberflächen fristen ein tristes graues Dasein mit Standard-Buttons aus dem Baukasten. Auf dem iPad würde niemand eine solche Augenschande programmieren. Warum? Weil die Leute besseres gewohnt sind und weil sie entsprechende Erwartungen haben. Warum nicht die Benutzer herkömmlicher Software mit einem ansprechenden Design und einem durchdachten Interaktionskonzept überraschen? Ich bin mir sicher, die Benutzer werden es danken. Spass ist nicht auf Apple begrenzt. Spass, Ästhetik und gute Usability sind Konzepte, die jeder in seine bestehenden Produkte und Dienste einflechten kann. Was würden Sie wählen, wenn sie die Wahl haben zwischen grau und umständlich oder ästhetisch und einfach zu bedienen? Geben Sie Ihren Kunden was Sie selbst zu schätzen wissen. Joy of Use.

Markus Heidmeier diskutiert mit Gästen über das iPad und die Auswirkungen auf die Mediennutzung.

Gäste
Armin Rott, Professor für Medienökonomie an der Hamburg Media School
Vera Brannen gründete 2004 Brannen Usable Brands. Sie ist Brand Experience Design Consultant.
Sascha Venohr, Entwicklungsredakteur bei Zeit Online

Hier zum Nachhören

Die Diskussion geht den Fragen nach: Was kann das iPad, was kann es nicht? Welche Nutzungsszenarien gibt es? Was macht die Konkurrenz?

Für Medienanbieter, zum Beispiel Verlage, schafft das iPad neue Angebotsmöglichkeiten. Zerfallen Printpodukte in Einzelerzeugnisse oder werde Magazine zu multimedialen Formaten oder kann das iPad am Ende sogar die Zeitungsverlage retten?

Auch Zeit Online wird eine solche fürs iPad optimierte Seite anbieten. Zusätzlich wird die gerade entstehende iPhone App der Zeit auch auf dem iPad laufen.

Schließlich stellt sich aber auch die Frage nach der sich ausdehnenden Marktmacht von Apple. Entsteht so nicht eine publizistische Abhängigkeit von den Regeln eines Unternehmens?

Auch für die Nutzer, die sich auf Apple-Produkte einstellen, könnte die Entwicklung aus dem offenen Netz etwa hin zu einem Netz der Apps werden?

The internal e-mails have been turned over in the antitrust suits against the company.

So we only can wonder: “Why did he not have a stronger impact on usability issues and who will promote usability after he is leaving the day to day life at Microsoft?

Image Source:

http://andrewsullivan.theatlantic.com/the_daily_dish/

images/gateswinmcnameegetty.jpg

This e-mail is from 2003:

—- Original Message —-

From: Bill Gates
Sent: Wednesday, January 15, 2003 10:05 AM
To: Jim Allchin
Cc: Chris Jones (WINDOWS); Bharat Shah (NT); Joe Peterson; Will Poole; Brian Valentine; Anoop Gupta (RESEARCH)
Subject: Windows Usability Systematic degradation flame

I am quite disappointed at how Windows Usability has been going backwards and the program management groups don’t drive usability issues.

Let me give you my experience from yesterday.

I decided to download (Moviemaker) and buy the Digital Plus pack … so I went to Microsoft.com. They have a download place so I went there.

The first 5 times I used the site it timed out while trying to bring up the download page. Then after an 8 second delay I got it to come up.

This site is so slow it is unusable.

It wasn’t in the top 5 so I expanded the other 45.

These 45 names are totally confusing. These names make stuff like: C:\Documents and Settings\billg\My Documents\My Pictures seem clear.

They are not filtered by the system … and so many of the things are strange.

I tried scoping to Media stuff. Still no moviemaker. I typed in movie. Nothing. I typed in movie maker. Nothing.

So I gave up and sent mail to Amir saying – where is this Moviemaker download? Does it exist?

So they told me that using the download page to download something was not something they anticipated.

They told me to go to the main page search button and type movie maker (not moviemaker!).

I tried that. The site was pathetically slow but after 6 seconds of waiting up it came.

I thought for sure now I would see a button to just go do the download.

In fact it is more like a puzzle that you get to solve. It told me to go to Windows Update and do a bunch of incantations.

This struck me as completely odd. Why should I have to go somewhere else and do a scan to download moviemaker?

So I went to Windows update. Windows Update decides I need to download a bunch of controls. (Not) just once but multiple times where I get to see weird dialog boxes.

Doesn’t Windows update know some key to talk to Windows?

Then I did the scan. This took quite some time and I was told it was critical for me to download 17megs of stuff.

This is after I was told we were doing delta patches to things but instead just to get 6 things that are labeled in the SCARIEST possible way I had to download 17meg.

So I did the download. That part was fast. Then it wanted to do an install. This took 6 minutes and the machine was so slow I couldn’t use it for anything else during this time.

What the heck is going on during those 6 minutes? That is crazy. This is after the download was finished.

Then it told me to reboot my machine. Why should I do that? I reboot every night — why should I reboot at that time?

So I did the reboot because it INSISTED on it. Of course that meant completely getting rid of all my Outlook state.

So I got back up and running and went to Windows Updale again. I forgot why I was in Windows Update at all since all I wanted was to get Moviemaker.

So I went back to Microsoft.com and looked at the instructions. I have to click on a folder called WindowsXP. Why should I do that? Windows Update knows I am on Windows XP.

What does it mean to have to click on that folder? So I get a bunch of confusing stuff but sure enough one of them is Moviemaker.

So I do the download. The download is fast but the Install takes many minutes. Amazing how slow this thing is.

At some point I get told I need to go get Windows Media Series 9 to download.

So I decide I will go do that. This time I get dialogs saying things like “Open” or “Save”. No guidance in the instructions which to do. I have no clue which to do.

The download is fast and the install takes 7 minutes for this thing.

So now I think I am going to have Moviemaker. I go to my add/remove programs place to make sure it is there.

It is not there.

What is there? The following garbage is there. Microsoft Autoupdate Exclusive test package, Microsoft Autoupdate Reboot test package, Microsoft Autoupdate testpackage1. Microsoft AUtoupdate testpackage2, Microsoft Autoupdate Test package3.

Someone decided to trash the one part of Windows that was usable? The file system is no longer usable. The registry is not usable. This program listing was one sane place but now it is all crapped up.

But that is just the start of the crap. Later I have listed things like Windows XP Hotfix see Q329048 for more information. What is Q329048? Why are these series of patches listed here? Some of the patches just things like Q810655 instead of saying see Q329048 for more information.

What an absolute mess.

Moviemaker is just not there at all.

So I give up on Moviemaker and decide to download the Digital Plus Package.

I get told I need to go enter a bunch of information about myself.

I enter it all in and because it decides I have mistyped something I have to try again. Of course it has cleared out most of what I typed.

I try (typing) the right stuff in 5 times and it just keeps clearing things out for me to type them in again.

So after more than an hour of craziness and making my programs list garbage and being scared and seeing that Microsoft.com is a terrible website I haven’t run Moviemaker and I haven’t got the plus package.

The lack of attention to usability represented by these experiences blows my mind. I thought we had reached a low with Windows Network places or the messages I get when I try to use 802.11. (don’t you just love that root certificate message?)

When I really get to use the stuff I am sure I will have more feedback.

When Todd asked Bill Gates about the e-mail last week while conducting an interview, Bill answered:

“There’s not a day that I don’t send a piece of e-mail … like that piece of e-mail. That’s my job.”

However, deciding about which content should go on a site should not only be a matter of translation. Content also needs to meet your customers’ expectations, and those vary from culture to culture. Below is an example for companies which offer services.

Let’s do some stereotyping:

Germany
In a typical business meeting, you’d expect fast and efficient presentation of facts and figures followed by negotiations and then closing the deal. Your language should be formal; using the first name is only appropriate in some business fields. Then, in case precious time allows, you might go for a beer together.

England
You first get offered some tea, you talk about last weekend, your kids, sports, etc. You laugh and take your time. These days almost everybody addresses each other on first name basis. No Sir or Madam. Then you talk about business.

These cultural differences are reflected in the use of language and content on most websites:

Germany

• Language: Often you find a rather abstract list of: We do X, Y, Z and optimize A, B, C. The facts. Straightforward.
• Content: Factual and detailed presentation of content, whitepapers, references
• Establishing trust: Presentation of know-how and skills

England

• Language: A quite generous use of the imperative can be found: Improve X, Y, Z and you will benefit from A, B, C. The text is much more commonly written in the form of a dialogue with the (potential) customer
• Content: More engaging content, proof of satisfied clients and customers
• Establishing trust: Listing of testimonials of previous customers. This happens to a much further degree than on German sites. Some sites even include video interviews with their customers about their satisfaction of the services provided (for example: www.lcm.co.uk). Referrals are also important.

One example of “Establishing trust”: Xing versus LinkedIn
Cultural subleties are also visible in the business network communities of the two countries. While in England LinkedIn is the predominant site, XING is the commonly used one in Germany. Certainly the two sites’ business strategies are not exactly the same, and labelling is another topic in itself. Nevertheless, I found these differences to be a good example of the cultural subtleties.

————————————————————————————

XING
In XING users introduce one another (see upper right-hand side),
and the main profile navigation points are:
Business Details | Confirmed Contacts | About me | Guestbook

————————————————————————————

LinkedIn
In LinkedIn the first navigation point is “recommend“ (see upper right-hand side.),
and the main profile navigation points are:
Profile | Q&A | Recommendations | Connections